During our first episode of MadMarketingTV, special guest, Adele Revella, President of the Buyer Persona Institute and author of The Buyer Persona Manifesto, discussed the importance of buyer personas and that information is necessary to create buyer personas.
This week, Adele joins us again to continue our discussion about buyer personas. Buyer personas can help B2B marketers better understand potential customers, however common mistakes can threaten buyer persona initiatives. These mistakes include:
- Using made-up information about your buyers
- Including irrelevant information
- Building personas for far too many buyers
Adele provides insights regarding these pitfalls, as well as the steps you can take to avoid them and create better, more successful marketing campaigns.
Looking for more marketing insights? Don’t forget to join us for our next episode on December 8, when Joe Pulizzi, author of “Get Contnet, Get Customers” joins us to discuss content marketing.
MadMarketing TV is sponsored by Act-On Software. Visit http://actonsoftware.com to learn more.