A buyer persona is a detailed profile of the buyer that a company hopes to persuade to choose its products, services, or solutions – and help guide marketers to make essential marketing decisions.
Buyer personas are a fundamental aspect of B2B marketing and it has never been more critical for marketers to understand them on a deeper level. Buyers today are making purchase decisions much earlier in the buying process in an anonymous way, prior to any type of email marketing or other lead generation efforts. They are being influenced by social media and other external sources before even engaging in the buying process.
Join guest host Jeff Ogden and special guest Adele Revella, President of the Buyer Persona Institute and author of The Buyer Persona Manifesto in this premier episode of MadMarketingTV as they discuss:
• Why buyer personas matter
• The impact of consumers making decisions earlier in the buying process
• The increasing importance of understanding consumers
• What information is necessary to create quality buyer personas
And don’t forget to join us for our next episode on Thursday, December 1 when Adele Revella returns to MadMarketingTV to provide more insights about how you can use buyer personas to better communicate with your customers.
MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.