Enterprise? SMB?

« Back to blog home

Posted on by

We have built a platform that can serve enterprise customers as well as SMB customers. The reason is that we are going after the Fortune 5,000,000 rather than just the Fortune 500. 

Google search has altered the balance of power between big companies and small ones, since the all-knowing Google Page Rank algorithm makes no distinctions based on company size.

So now the little guys are looking for tools that let them compete better with the big boys. They need the same sorts of powerful tools, but in a cheaper and simpler to use package.Not just e-mail marketing — they are looking to turn their websites into efficient marketing engines.  Everything needs to work well together right out of the box, since they don’t have the time or the energy to cobble things together.

That’s our sweet spot.

That said, we have a bunch of bigger companies as customers, who genuinely appreciate the ease of use and the integrated tools approach. They are thrilled to be able to involve their sales people and even their channel partners in their marketing efforts. And they love the fact that they can get the contracts through finance quickly since they can cancel anytime.

« Back to blog home

  • Bruce Ratskoff

    My thoughts on who to go after, both of course. I am a Constant Contact Business Partner. When I go to the local seminars they put on, which by the way are frequent, they consistently fill the rooms with small business owners sitting on the edge of there seats. Yes, some of the questions are basic and trivial to a savvy user but never the less, the number of small business that are moving to email marketing is remarkable. you have the edge over a company like CC because they draw the line at the very small business. I can’t see the medium size company getting anything out of CC. If you are set up to take there money, then do it. You may have to add some phone support but the volume is there to pay for it. You have the best of both worlds and that is diversity, nothing wrong with that.

    By the way, anytime you want to put someone in the field in Chicago or the Midwest, let me know!