Marketing Action Blog

An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)

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Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. Jay spent almost 20 years in various executive sales, marketing and strategy roles within IBM and Lenovo. He’s a frequent keynote speaker on channel marketing, and… View Article

The 3 & 5 of Winning Drip Marketing Campaigns

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How many times does a prospect need to see your message before taking action? As you might guess, the claims are all over the map: Rule of Seven says … you guessed it. Similarly, there’s the Law of 29. An Atlas study says 9 times. MarketingSherpa says 5. A blog I recently came across played… View Article

Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines

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  The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all stripes, types, and industries: Content marketing works. Especially for businesses that have the luxury of sizable marketing teams. Nothing says content-marketing success like an army of cross-specialty writers marching in lockstep to… View Article

10 Things B2Bs Should be Doing on Twitter

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Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is for consumer brands.” “Twitter is for teenagers.” Excuses. I’ve heard them all. The truth is, Twitter is an excellent addition to your marketing mix. Twitter knows you’re skeptical, so they partnered with Market Probe International… View Article

How Data Science Is Transforming Sales and Marketing

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What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better… View Article

An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101

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Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. Jay spent almost 20 years in various executive sales, marketing and strategy roles within IBM and Lenovo. He’s a frequent keynote speaker on channel marketing, and… View Article

Real-Time Marketing Delivers Big Payoffs. New Webinar Delivers the Dos and Don’ts.

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Real-time marketing is the new sexy. That’s according to Ekaterina Walter, social media trailblazer, author, and speaker in the new on-demand webinar called Real-Time Marketing Strategies: Dos and Don’ts. Its key point is both honest and simple: Relevance has a deadline. To stand out from the crowd and continue making an impact, marketers must (again)… View Article

Obey Facebook’s Rules of Engagement (Or Else)

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Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? I do. Nothing like getting a call from a frantic client and then seeing the Facebook email of doom in your inbox: Your app has been disabled…. View Article