According to the Content Marketing Institute, the average B2B marketer used 8 separate tactics in 2011. In 2012, that jumped to 12 tactics – a 50% leap. And more of us, most of us, are producing our own content. Are you stressed yet? Part of your content marketing plan should... View Article
Yes, I know an 800% year-over-year increase in revenue sounds too good to be true. But when Adam Bookman, co-founder and partner of Propelics, analyzed the metrics for profitability following the first year of the company’s Act-On and SugarCRM integration, he realized the results were just that dramatic. Propelics is... View Article
Last week, the Direct Marketing Association (DMA) released its Quarterly Business Review (QBR) for the Q1 2013. The news is good. The last months of 2012 were overcast with economic uncertainty (fiscal cliffs, et alia) but first-quarter performance indicators point to strong growth prospects ahead. The report, available on the DMA’s... View Article
The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. But on the flip side… How do you use these tools so they augment each other? How do you find the time to manage... View Article
We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Marketo’s story is an early chapter in a much larger saga that is just beginning to be written. Marketing automation is no longer a solution afforded only by early... View Article
Jim Gilbert likes to describe himself as an “old school” direct marketer who applies traditional direct marketing principles to new media and channels. On Tuesday, May 21, at 11 am Pacific, Jim will present “The 9 Immutable Laws of Social Marketing,” a free webinar crafted to share what works today... View Article
“Sales enablement” is defined by Forrester Research as “…a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment... View Article
Editor’s note: Shawn Naggiar is the Chief Revenue Officer for Act-On Software. He joined Act-On in early 2008 as employee #7, and was a key architect in creating the company’s go-to-market strategy. He is usually found with a phone in his hand. Marketing automation has become the secret weapon of... View Article
