Marketing Action Blog

New Research Says Documenting Your Content Strategy is Critical

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Marketers who take the time to document their content marketing strategy are more effective than those who don’t. That’s the key takeaway from the fifth annual B2B Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, a joint effort by Content Marketing Institute (CMI) and MarketingProfs that surveys marketers on how they use content as part… View Article

Dealing with Difficult Co-Workers

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Into everyone’s life, a little rain must fall. To put a finer point on it, most of us, at some point in our careers, must spend time dealing with difficult co-workers. Unlike that drunken brother-in-law you have to be polite to on holidays, your  co-workers are waiting for you five days a week, testing your limits… View Article

Lead Scoring Strategies for Agencies: Best Practices

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How can agencies help businesses develop lead scoring strategies that get results? To find out, I talked to Sam Boush, President of Lead Lizard, a marketing automation agency (and Act-On partner) based in Portland, Oregon.  Lead Lizard serves clients from a multitude of industries around the world, and they’re dedicated to helping these organizations get… View Article

Email Metrics that Matter: Key Data for the Holiday Season

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As an email marketer in this day and age, you constantly face a barrage of data, metrics, and numbers for analyzing just how well your email campaigns are going. It’s easy to get caught up in the data, but there are some specific metrics to focus on that can give you the most accurate picture… View Article

Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss

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    Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides, including the B2B marketing automation vendor selection tool, the VEST report. You can keep up with David at his blog, Customer Experience… View Article

8 Ways to Get More Value from Your Next Trade Show

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Trade shows can be valuable investments that get your brand in front of hundreds – and sometimes thousands – of prospects. In fact, according to the Content Marketing Institute, 76% of best-in-class B2B marketers rate in-person events as one of the most effective tactics for generating leads. Attending a trade show can build business relationships;… View Article

26 Ways to Promote Your Blog Post

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Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Just kidding … but only a little. You see, many of us are a bit stuck in a “if you build it, they will come” mentality with our… View Article