Marketing Action Blog

A New Framework for Sales Enablement

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Is “sales enablement” just another buzzword? Yes, and no. Yes: A quick Google search returns just over a million hits, and many are insipid. (“Is ‘sales enablement’ the new black?” I’m paraphrasing, but you know what I mean.) No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of… View Article

Lead Management: 7 Steps to the Process that Creates Revenue

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Editor’s note: Jay Hidalgo is – among other things – the Demand Gen Coach. He’s spent over 20 years in the trenches, working hand-in-glove with with enterprise, midmarket, and smaller companies to develop and build buyer research, demand generation, database development, and lead management programs. In this post, he gives us dead-simple guidance for lead… View Article

Consulting Firm Gives Marketing Fragmentation the Boot with Act-On

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Making it to the top 5% of just about anything is impressive. Staying at that prestigious level – year after year – is success. It’s precisely what accounting and consulting firm, Templeton & Company, has accomplished: its technology-consulting division, Templeton Solutions, has been a member of the elite Microsoft Dynamics President’s Club for several years, recognized… View Article

Beyond Batch and Blast: Launching Your First Lead Nurturing Program

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It’s long been said that the squeaky wheel gets the grease. This is no truer than in the marketing space, where every lead wooed and converted translates into increased revenue. However, there’s a commonly used method that exists which proves as the exception to this rule, which we not-so-affectionately refer to as “batch and blast.”… View Article

An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue

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Listen to the podcast: In a recent Act-On Conversation, Charles Besondy and Leo Merle chatted about the steps a company can take to make marketing more accountable and a more forceful contributor to the success of the sales team. Our Conversationalists: Charles Besondy is the president of Besondy Consulting and Interim Management, and also a… View Article

Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures

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I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. Technology Crossover Ventures (TCV) led the round, with existing investors Norwest Venture Partners, Trinity Ventures, US Venture Partners, and Voyager Capital also participating. Palo Alto-based TCV is one of the largest providers of growth capital to premier technology companies,… View Article