Marketing Action Blog

Are You Ready For the Future of Email?

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Heather R Morgan is an economist, writer and entrepreneur. She is the principal of SalesFolk, an agency that helps companies win friends and influence people (and increase leads and conversion) through persuasive, captivating sales and marketing copy. Recently Heather sat down with our own Aaron Bolshaw, Act-On’s Group Manager of Database Marketing, to talk about… View Article

Labor Day – the End of Summer

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Editor’s Note: This post is a summer rerun.  We are taking the day off, and think you should too. Put down that smart phone, and go for a walk. Play Frisbee. Blow up a balloon. Take the kids to the park. Burn something at a barbeque. Go barefoot in the grass. See a summer movie…. View Article

How to Create an Effective Video Marketing Strategy

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Imagine you’re buying shoes and are curious about how they fit or how they look from different angles. Would you rather read a litany of paragraphs and product specifications, or watch a video that shows you what you want to know? If you’re like most people, you’d prefer the richer medium of video, since it… View Article

Choosing the Right Colors for Effective Emails and Landing Pages

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Color is powerful – it can communicate emotion, draw attention, set a mood, and make a statement. It can also make your email stand out from the crowd.  But even more importantly, the right combination of colors can make sure your online marketing campaigns are accessible and readable to all types of audiences. Let’s take… View Article

Cohort Analysis: 2 Simple Steps to Better Understand Your Leads

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Cohort analysis is an often-overlooked area of marketing analytics. It involves tracking a group that shares a common characteristic (a “cohort”) over a certain period of time and evaluating outcomes. In this post, we will talk about cohort analysis of leads. This involves following a group of leads which were created in a certain period,… View Article

5 Tips for Writing Life-Altering Email Headlines

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What does it take to write attention-getting headlines that convince your email reader to convert? Composing headlines can be one of the most rewarding parts of being a writer. It’s your opportunity to show off your skills by packing a lot of meaning and benefit into a (hopefully) short space. But it’s also very difficult… View Article