NuGrowth Solutions provides outsourced “sales as a service” business development teams, and supports them with exceptional lead generation marketing. As sales and marketing experts, NuGrowth was acutely aware of the need for specialized technology to automate processes and scale communications. Which is just one reason we’re delighted that NuGrowth chose... View Article
Social media use continues to trend up, with active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013. With these adoption figures, social media marketing is at an all-time high – and so are company expectations. With... View Article
People presume that, in the transition to cloud systems, there will be tug of war between SaaS and IT, as well as between SaaS and traditional software deployment methods. While there’s a bit of truth to the rumored struggle for traditional software and SaaS to find a balance, it’s not... View Article
No matter what product you sell, social media can be used to your advantage. With the help of a few of my favorite characters from Gilmore Girls, here are five key steps to selling through social media. 1. Build relationships Luke took AGES to get together with Lorelai because he... View Article
June 20th, 8 am to 3 pm PDT, the Inside Sales Virtual Summit launches as the world’s largest online sales summit. (The Guinness Book of World Records has been contracted to verify this claim, so you could help make history.) It’s a day-long, non-stop immersion in the most important ideas... View Article
Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy, one of the world’s first organizations devoted to customer experience. Colin recently... View Article
Companies that nail lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead, according to a report by Forrester Research. There are five solid reasons for this, beginning with the nature of B2B sales: 1. B2B buyers are not impulse purchasers. The sales cycle has gotten longer,... View Article
Search engine optimization remains one of the most effective things you can do to maximize your inbound marketing, but the rules are always changing. Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization. Not all of them... View Article
