Marketing Action Blog

Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report

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Diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional production can be extremely expensive. However, many marketers are overcoming the hurdles as they discover that video can do more than build buzz and gain YouTube followers. That’s because for today’s B2B… View Article

An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015

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Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. Ryan came to Act-On from Cisco WebEx and has extensive experience in sales and sales leadership, especially when it comes to building high-performing sales teams. Janelle Johnson is Act-On’s Director of Demand Generation. This blog post is an edited transcript of the Act-On Conversation… View Article

Sales and Marketing Alignment vs. Integration, Part 3: Accountability

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Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. Their three-part conversation covered the challenges to marketing and sales and the need for integration, moving from alignment to integration, and ensuring accountability at every stage… View Article

Title Tags, Headings, and You: Get Tips for SEO Success

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Writing copy for search engines is hard. It’s also a really bad idea. Not because search engines are cruel robots with algorithms where their hearts should be (although that is indeed what they are), but because the point of writing content on the web is to connect with people, not machines. The best-optimized page in… View Article

Hiring a Marketer: What Skill Set Should You Look For?

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If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close. These days, when your prospect gets most of the way through the buying… View Article