The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. But on the flip side… How do you use these tools so they augment each other? How do you find the time to manage... View Article
We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Marketo’s story is an early chapter in a much larger saga that is just beginning to be written. Marketing automation is no longer a solution afforded only by early... View Article
Jim Gilbert likes to describe himself as an “old school” direct marketer who applies traditional direct marketing principles to new media and channels. On Tuesday, May 21, at 11 am Pacific, Jim will present “The 9 Immutable Laws of Social Marketing,” a free webinar crafted to share what works today... View Article
“Sales enablement” is defined by Forrester Research as “…a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment... View Article
Editor’s note: Shawn Naggiar is the Chief Revenue Officer for Act-On Software. He joined Act-On in early 2008 as employee #7, and was a key architect in creating the company’s go-to-market strategy. He is usually found with a phone in his hand. Marketing automation has become the secret weapon of... View Article
Our friends over at the Content Marketing Institute published a fabulous article recapping “The Top 10 Content Marketing Strategy Lessons from the Last 15 Years.” The insights here come from CMI executive director Joe Pulizzi, a guy who paid his dues as an on-the-ground marketer before founding the Institute. (Learn... View Article
Marketing automation isn’t just for marketers anymore. What began as a suite of capabilities that relieved marketers of certain manual tasks has turned into a genuine sales enablement tool. When CRM and marketing automation are integrated, sales gets a seat at the table to view the strategic customer information that... View Article
In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. But best practices for email evolve continuously, as today’s marketing mix progressively includes new channels and devices. John DiStefano, Research Director for BtoB led off a recent webinar by sharing the current state of... View Article
