Marketing Action Blog

 5 Tips for Marketing in a Highly Regulated Industry

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Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. Industries such as financial services and healthcare have a variety of protocols around how they can market to consumers – especially where personal or financial information is concerned. In the new world of marketing,… View Article

5 Habits of Superstar Marketers

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In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group, points out 12 ways to spot a high achiever. Here are the top three, edited a bit for length: They’ve been assigned difficult challenges ahead of their peers. The best people … are typically assigned tasks, clients and projects… View Article

5 Social Media Mistakes You Don’t Want To Make

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We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. It turned out to be an accidental selfie I had taken while unaware that my camera was open, in which I bore a striking resemblance to a female (and… View Article

Customer Lifecycle Marketing: Reporting, Part 1

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In regards to analytics and reporting, B2B marketers tend to focus on early-funnel leads and their conversion. That’s practical; generating enough qualified leads remains the #1 concern for many marketers and their organizations. However, there is much more useful information to be gained through careful reporting and analysis of key metrics at all stages of… View Article

Email Blacklists 101: Key Players and How to Stay Off Them

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Email blacklists (also known as blocklists or block lists) are everywhere. They rank from the formidable to the obscure. The exact number of blacklists is not fully known – there are at least hundreds. Reputable blacklists carry weight amongst the email receivers of the world and can negatively impact delivery, while other, more obscure blacklists… View Article

Google Penguin Recovery from a Manual Action

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Editor’s note: We hear a lot about Google penalties. In this post, Kaila Strong of Vertical Measures discusses the impact and mitigation of Google’s Penguin penalty. Martin Laetsch, Act-On’s Director of Online Marketing, offers a high-level overview of penalties in general. He says that if you think you have been penalized, there are three possibilities:… View Article

An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome

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Pure gold. That’s what automated email programs can be for marketers, empowering them to set up effective campaigns that run automatically, deliver the right message to the right person at the right time, and ultimately increase revenue and decrease effort. Automated email programs are among the key features of a good marketing automation platform, providing a… View Article

Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2

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An Act-On Conversation Editor’s Note: Ann Handley is the Chief Content Officer of MarketingProfs. She also writes a monthly column for Entrepreneur magazine, and co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012), which has been translated into nine languages. Ann co-founded ClickZ.com, one of the first sources of interactive marketing news… View Article