Marketing Action Blog

An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue

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Listen to the podcast: In a recent Act-On Conversation, Charles Besondy and Leo Merle chatted about the steps a company can take to make marketing more accountable and a more forceful contributor to the success of the sales team. Our Conversationalists: Charles Besondy is the president of Besondy Consulting and Interim Management, and also a… View Article

Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures

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I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. Technology Crossover Ventures (TCV) led the round, with existing investors Norwest Venture Partners, Trinity Ventures, US Venture Partners, and Voyager Capital also participating. Palo Alto-based TCV is one of the largest providers of growth capital to premier technology companies,… View Article

Using the Unsubscribe Process to Grow Your Company

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Making sure you have a solid email unsubscribe strategy is nothing new. You know that if people want out, then that means they want out, stat, and if you try to make it difficult for them to leave, they’ll only dislike you more. (Not to mention the legal requirements…) However, did you know that you’ve… View Article

Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted

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You just got blacklisted. Now what? It happens to the best of companies. Even global players – Disney, Facebook, DMA, Citibank, and many others – have been sucker-punched by the blacklist, despite allocating staggering budgets to avoid such headaches. Created to combat spammers, blacklists are notorious registries that curate ne’er-do-well email marketers who don’t follow… View Article

5 Ways of Ensuring Real ROI in Social Media

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Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. That argument has been won by those who use social as a tool for engagement and brand awareness: a 2013 Aberdeen Group study, for instance, found that 70% of leading companies generate highly valuable… View Article

70 New (Really) Marketing Automation Stats

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They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.” It’s a great stat that… View Article