Marketing Action Blog

Getting Down to Business: Nurturing Leads

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Serial entrepreneur and small business expert David Weatherholt is the host of Getting Down to Business®, a radio talk show focused on the small business. Recently he interviewed Aaron Bolshaw, Act-On’s Group Manager of Database Marketing, about the fine art of lead nurturing. This blog post is an edited transcript of their conversation. DAVID:        Welcome… View Article

Semantic Search: Keyword Choices and Relevancy

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Have you read the recent SearchMetrics ranking factors survey? SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive… View Article

What Do Fashion and Marketing Have in Common?

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Attended a marketing conference lately? Take a tour of just about any trade show floor today and you’re bound to see more than just an undistinguished, logo-branded tee with no-name jeans; on the contrary, you’re sure to encounter a wide array of personal styles – the prepster, the hipster, the techie. Nowhere was this diversity… View Article

5 Email Metrics that Matter to Marketers

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The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Which links are getting the most hits? You can see the results roll in as time goes by. But it can be easy… View Article

Customers are still King.

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Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. Some 135,000 conference attendees took in 1,400 expert-led sessions, soaking up fast-forward tips from all types of industry experts and meeting new technologies screen-to-screen. A lot’s been written about this year’s Dreamforce (DF-14), so I’m not… View Article

IP Reputation and Domain Reputation

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As evolving technologies have advanced email marketing (closely followed by evolving strategies), one important factor has always been, and remains, a major player: your email reputation. At its core, a brand’s email reputation is simply how internet service providers (ISPs) such as Google and Yahoo, email clients such as Outlook, and other receivers of mail,… View Article

The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money

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Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. But what if you have a small team? Or you’re working with limited resources? In either case, marketing automation can become a powerful ally, because it can actually reduce costs while increasing… View Article

The High-Payoff Referral Question No One Ever Asks — But Should

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Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. And there’s plenty of hard research to support that. For example, there are approximately 2.4 billion brand-related conversations every day, according to data from the Word of Mouth Association. People often talk about products or services, and… View Article